Microsoft Dynamics Partners Face Crucial Decisions on Their Channel Future

    General news - August 23, 2012

    Based on what we learned at the Worldwide Partner Conference 2012, Microsoft is experiencing its most exciting phase to date in its 37-year history. For Dynamics ERP and CRM partners, "exciting" is just one of the words that might describe the range of changes, challenges, and opportunities that are coming in the 2013 book year. Microsoft's progress in the cloud and changes to the partner channel have forced Dynamics resellers to reexamine their role in the ecosystem - and the basic assumptions of their business model.

    On the one hand, there is the transition from the traditional on-premise delivery model to the delivery of software as a service from the cloud. That is a challenge beyond all previous challenges facing both Microsoft and its partners! On the other hand, the company has looked like a sitting duckfor some time now. And the criticism is loud, sharp and persistent. Microsoft is considered sluggish, arrogant and often (much) too late in getting products to attractive new markets, led by a CEO well beyond his sell-by date. During this edition of the WPC, Microsoft demonstrated convincingly that it has made significant progress in all areas.

    Source: Guus Krabbenborg on

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