In the world of Microsoft Dynamics industry focus and specialization is key. Either on a certain technology or in verticals. The new Microsoft Partner Network is forcing Microsoft Dynamics partners to dive even deeper into its own (vertical) specializations in order to serve more customers, speak the industry or customers language and grow faster at the speed of Microsoft. The Microsoft partnership model aims at creating large numbers.
For customers it is good to see that they are in good company as the market share for Microsoft Dynamics AX is growing much faster than the market growth. Customers can benefit from the multimillion dollar investment from Microsoft R&D enabling them to realize their full potential. For partners to meet or exceed the expected numbers by Microsoft is only possible in partnering with companies that deliver standard software solutions.